About Cronos / Cronos Labs
Cronos (cronos.org) is a leading blockchain ecosystem that has partnered with Crypto.com and more than 500 application developers and contributors representing an addressable user base of more than a hundred million people around the world. Cronos' mission is to make it easy and safe for the next billion crypto users to adopt self-custody in Web3, with a focus on Decentralized Finance and Gaming.
The Cronos universe encompasses 3 chains: Cronos EVM, the leading Ethereum-compatible blockchain built on the Cosmos SDK; Cronos POS, a leading Cosmos chain for payments and NFTs; and Cronos zkEVM, a new high-performance layer 2 network secured by Ethereum.
Cronos ranks among the top 15 blockchain ecosystems, encompassing more than 6 billion dollars of user assets. Since inception, it has securely settled more than 150 million transactions. On Cronos, users pay transaction fees in $CRO, a blue-chip cryptocurrency.
Cronos Labs is a Web3 start-up accelerator focused on DeFi, GameFi, and the development of the Cronos ecosystem. Cronos Labs accelerates or incubates selected applications in order to make Cronos as useful as possible to its users.
About the Role
We are on the hunt for the ultimate degen Marketing Manager with a particular penchant for memecoins, NFTs or games to join our team. If you've ever aped into a memecoin just for the memes, you're in the right place. This isn't your average marketing gig; this is the rollercoaster of crypto marketing, where volatility is the norm and the next big thing is always around the corner. If you're ready to dive headfirst into marketing some of the most dynamic and unpredictable products in crypto, let's talk.
Responsibilities:
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Strategic Planning: Craft go-to-market strategies for our product launches that are as bold and daring as our audience. Think big, think disruptive, and channel your inner degen to drive awareness, adoption, and, ultimately, euphoria.
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Campaign management: Collaborate with a band of cross-functional teams, ecosystem partners, and external vendors to unleash marketing campaigns that break the internet. You'll be at the helm, steering content creation, digital marketing, and events that resonate with the soul of the crypto community. Monitor, analyze, and report on the performance of marketing initiatives, developing best practices and cross-team sharing.
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Community / KOL Engagement: Engage with our tribe of influencers, partners, and obsess about building a degen army who shills our products to everyone and anyone who would listen, fostering relationships that are built on mutual respect and a shared love for all things degen. You'll gather feedback like it's rare NFTs, channeling insights back to the product team to steer the roadmap and spark campaigns that ignite our community.
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Content creation: Identify our tribe across the vast expanse of the internet and tailor messages that speak to their degen hearts. Whether it's through shill-worthy tweets, meme-laden blog posts, or hype videos, you'll be the voice that rallies the masses.
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Market Intelligence: Keep your finger on the pulse of the crypto world, from the latest memecoin launches to seismic shifts in the landscape. Use this treasure trove of information to identify opportunities for us to lead, innovate, and disrupt.
Requirements:
- Bachelor's degree in marketing, business, or a related field (MBA preferred).
- Proven experience in developing go-to-market plans and executing marketing campaigns, preferably in blockchain / crypto industry. Bonus points if you've successfully marketed a memecoin
- An in-depth understanding of degen trends, customer behavior, and why people FOMO into memecoins at 3 AM.
- Excellent written and verbal communication skills
- A results-driven mindset with a laser focus on achieving business objectives, all while maintaining a sense of humor and a capacity for fun.
- Extra bonus points if you are so versed in the ways of Reddit that you dream in upvotes and have reached the mythical status of being recognized by username. Your posts not only survive but thrive, weaving through subreddits like /r/cryptocurrency and /r/satoshistreetbets with the grace of a digital nomad. Your comment history is a masterclass in engagement, and you know exactly when to drop a well-timed meme to rescue a thread from oblivion.