Head of Marketing - DeFi

Career Renew is recruiting for one of its clients a Head of Marketing - DeFi - candidates need to be based in a timezone between PST and EET.

We’re revolutionizing finance with a fractional-reserve stablecoin, unlocking levels of capital efficiency that have historically only been accessible to banks. We recently closed an oversubscribed pre-seed fundraise and are now seeking to grow our team. We aim to realize the visions of Satoshi and DeFi alike, making banks obsolete through fundamental improvements to capital efficiency. We are seeking a Head of Marketing, to design and execute the Marketing Strategy for our organization, translate our raw concepts into cohesive and compelling narratives, and assist in the fine-tuning of our Go-To-Market strategy. You’ll be someone who has years of experience in marketing, with a strategic focus that goes far beyond the often simple and flimsy concepts prevalent across much of the DeFi sector. You’ll be working closely with our Leadership to design and execute a holistic strategy, collaborating with our BD and Product teams to both understand and inform product and BD strategies alike. If you’re someone who thinks about “KPIs” more often than “KOLs”, if you understand the importance of a call-to-action in campaign success, and if you seek to design strategies that will expand well-beyond the existing scope of DeFi, we are the place for you.  

Responsibilities:

• Coordinate and direct our marketing strategy, working closely with Leadership, BD, and Product to curate schedules and procure necessary resources
• Assist with the fine-tuning of our go-to-market strategy. Coordinate with BD and Tokenomics to implement all prongs.
• Coordinate with UI/UX design to optimize our product’s design and implement intelligent marketing strategies into its flow. Create copy to clearly communicate what our system does to our potential users
• Carry out typical performance-marketing strategies, set KPIs, and measure outcomes, using the results of such to fine-tune our approach
• Architect and execute our Community-building strategy, working closely with our Community Manager to design a regular schedule of events and activities for the purpose of growing a sustainable, organic, and engaged community
• Architect, construct, and execute marketing campaigns at important moments, such as our project announcement and our token launch. Engineer effective marketing funnels
• Translate our vision, product, and team story into a cohesive narrative; utilize available resources to communicate that narrative to potential customers and partners. You will work closely with the Product team to accomplish this outcome.
• Design, direct, and coordinate our social media strategy, delegating where necessary
• Research and develop compelling Customer Value Propositions and the associated GTM strategy to activate them
• Brand Building: Establishing a strong brand identity through all marketing channels
• Work with partners to create media-friendly co-marketing campaigns
• Cross-functional Collaboration: Working closely with other departments like sales and product to unify the brand voice

3+ years of marketing experience

1+ years of marketing experience in a leadership role

1+ years of marketing experience in startups

2+ years of involvement in DeFi

• Competitive compensation and equity
• Fully-remote working environment
• Working on the bleeding-edge of DeFi
• Budget for conference trips and team events (some past trips have included Istanbul, Columbia, and the Bahamas)
• Budget for professional development